What is important in SEO?

SEO is the core of digital marketing. As it can be seen from the above definition, SEO plays a very important role in bringing traffic to your website and also generating sales. Nowadays, for anything, people immediately search on Google.

Gone are the days, when you used to ask others for any information. Since almost everyone has internet access, people tend to take help of the same for any information. To search anything, one relies a lot on the search engine, be it Google or Bing.

As a result, it increases the traffic and helps in bringing more specific and intent traffic to one’s web page. For example, you are selling television, and you have put a billboard on a city or highway road to promote the same. The same will be seen by people traveling on the road. However, it will have a very less effect as not everyone traveling on that road will be interested in it.

Also, the reach of the billboard advertisement is limited to the people traveling on the road. On the other hand, you or your team has written a very good article about the same television and has published it on your webpage.

Now, if people search about it on Google then due to good use of SEO, your page will appear high in rank in the search result page. As a result, this traffic will be diverted to your website. Moreover, this traffic will be having the intent to purchase the television. Hence, you will not only bring good traffic to your page but also increase sales.

Thus, from the above example, it can be seen why SEO is important.

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